Source-backed content intelligence from public conversations
What's Trending is a social-listening and content-intelligence workspace for founders, marketers, social media managers, and agencies. It brings relevant public conversations and competitor content into one evidence-aware workflow, keeps links to original sources, and helps teams turn current signals into focused content decisions.
Independent editorial assessment
What's Trending is best suited for marketing and SEO teams seeking actionable insights from social media conversations to create resonant content. Its strongest verified quality is the comprehensive, source-linked evidence workflow for monitoring customer discussions. The most material limitation is the lack of multi-language localization, restricting usage to English-speaking audiences.
What's Trending offers clear tiered subscription plans: a free plan with one complete market scan, a $20 per month Keep plan with weekly scans and reports (7-day trial), and a $50 per month Pro plan with unlimited scans and API tools.
$0
Buyer benefits: One complete market scan · No card required · Real public-source collection · Trend and engagement dashboard · Source-backed content opportunities · Free tools and templates
Limits: Single complete scan only · No recurring scans or reports
$20 / month
Buyer benefits: Weekly scans (one full scan every week) · Trend and engagement dashboard · Recurring customer-interest reports · Seven-day free trial
Limits: Limited to one full scan per week
$50 / month
Buyer benefits: Unlimited scans with hourly and daily scheduling · Agent access · REST API and MCP tools · Workspace-scoped agent keys
Important caveat: Enterprise pricing details are not publicly disclosed and must be requested via sales inquiry. Billing intervals and features are standard monthly subscriptions.
Vendor pricing may have changed. Check official pricing.
| PageSpeed | Performance | FCP | LCP | CLS | TBT |
|---|---|---|---|---|---|
| Mobile | 91 | 2.44 s | 3.02 s | 0.036 | 0 ms |
| Desktop | 100 | 652.5 ms | 722.9 ms | 0.01 | 0 ms |
Lighthouse lab test · Mobile · Measured Sep 7, 2026, 05:54 UTC
Lighthouse lab test · Desktop · Measured Sep 7, 2026, 06:05 UTC
Only metrics returned by the Google PageSpeed test are shown.
The product is identified as a product of Wavicle.tech but no deeper team or company registration details are shown.
Terms of Service are present, well-structured with clear headings, and readable on the /terms page.
The website uses HTTPS throughout and mentions security practices such as data protection in the privacy policy.
The website works fully with a clear primary workflow to run free scans, review evidence, and upgrade plans.
Localization was not found on the scanned pages.
Navigation is consistent, layout clean and readable, and responsive behavior is implied through modern design and structure.
Images mostly have alt text but one missing alt attribute was detected among the counted images.
Documentation includes product use and FAQs, but direct user support links or contact forms are not prominently visible.
A detailed, well-structured privacy policy is present and readable at the /privacy page.
No cookie notice or banner was detected on any scanned page during the review.
Personal data collection is explicitly described in the privacy policy regarding account info and authentication data.
SEO signals including unique titles, meta descriptions, headings, canonical URL, and numerous internal links are present and appropriate.
The onboarding is straightforward with clear CTAs to start free scans by submitting a website, reviewing suggested market terms and competitors, and running scans without requiring payment information. Navigation is intuitive via a top menu and internal links leading users to use cases, pricing, and product details. The primary workflow culminates in browsing detailed evidence tables and choosing subscription upgrades or free tools for continuous monitoring.
The site layout exhibits consistent branding, color scheme, and typography ensuring readability. Structured headings organize content effectively, supported by numerous internal links enhancing navigation. Accessibility is moderately addressed with most images having alt text, though some improvements are needed. Page construction includes canonical URLs and robust metadata such as Open Graph tags, reinforcing content clarity and sharing readiness.
Each page maintains unique, descriptive titles and meta descriptions aligned with its content. Headings cover logical hierarchy from H1 to H2 across pages, improving semantic structure. Canonical URLs are specified to prevent duplicate content. Crawlability is supported by permissive robots.txt and absence of noindex tags, enhancing indexability. Internal links are plentiful, supporting user navigation and search crawlers alike. Overall, search readiness is strong with clear signals for indexing and content discovery.
A detailed privacy policy is available outlining the types of personal data collected including account emails, Google sign-in info, workspace inputs, and public social data. The policy clarifies usage purposes, data sharing with service providers, security safeguards, and user rights such as data access and deletion. Cookie notices are absent, and terms complement the privacy framework with usage responsibilities. Organizational transparency is partial, referencing the Wavicle.tech product origin but lacking full company registration details.
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