Why we built Synapse - A game changer for creators
Introduction I built Synapse because I was doing the same job nine times a day. Write one post, paste it into X, then LinkedIn where the formatting breaks, then Bluesky, Threads, and by the time I reached TikTok I'd lost the thread of what I was trying to say. The writing took four minutes. The distribution took forty. I'm a solo founder in Singapore, building in public, and I wanted one composer, every account, one price. The Problem If you publish to more than two platforms, you pay a copy-paste tax every day. It costs time (nine logins, nine upload flows, nine sets of quirks about aspect ratios and character limits). It costs money, because the standard stack is a scheduler plus a design app plus a video editor on three subscriptions, and most schedulers charge per channel, so posting in more places costs more. Worst of all, it costs consistency. Cross-posting is boring, so on a busy week it's the first thing to slip. Nobody quits posting because they ran out of ideas. They quit because the process was too heavy to repeat. The Solution Synapse is a cross-posting app. Write the post once, tick which connected accounts should get it, then publish or pick a time. Synapse sends it to every account and tells you exactly what happened on each one. It targets accounts rather than platforms, so running three brands is the same workflow as running one. It talks to each platform's own API rather than routing through a reseller. And because partial failures are normal at nine platforms, it records the result per account, so retrying only re-attempts what actually failed. Key Features Write once, publish everywhere: one composer sends to X, LinkedIn, Bluesky, YouTube, Pinterest, Facebook, Instagram, Threads, and TikTok, with per-platform caption overrides when one needs different wording. Scheduling that runs without you: set a time and it posts, with a monthly calendar and bulk scheduling to load a whole week at once. Studio built in: a design suite (Designer, Templates, Background Remover, Collage Maker, Watermark, Filters, GIF Maker) and a video editor, so the assets and the posting live in the same app. Frequently Asked Questions What problem does Synapse solve? The copy-paste tax. If you post the same content to several platforms, most of your content time goes to distribution rather than content. Synapse turns that into one action, and replaces the usual three-subscription stack at the same time. Who should use Synapse? Solo creators, indie founders, and small teams posting to three or more platforms, plus small agencies running several client brands. If you only post to one platform, you don't need this. When is Synapse the right choice? When your posting volume has outgrown doing it by hand, and when your platform count is going up rather than down. Also when you're tired of per-channel pricing, since plans are priced by connected accounts. How is Synapse different from alternatives? Flat pricing instead of per channel, so your ninth account doesn't change the bill. Design and video included rather than a separate subscription. Direct platform APIs rather than a reseller. It's also young and built by one person, which means it moves fast and you can talk to whoever wrote the code, but it has fewer years of edge cases behind it than an incumbent. Conclusion Posting everywhere should cost you one draft and one click, not an hour and three subscriptions. Synapse gives you one composer for all nine platforms, the tools to make the assets, scheduling that runs itself, and a straight answer about what posted and what didn't. Start the 7-day free trial at withsynapse.app.
